Hey there! So about me:
Graphic design,event logistics and operations, online and interpersonal marketing, branding/promotions management, photography, videography, hospitality, web design and content curation are all skills I've developed to take on a variety of projects within the music industry.
I'm a certified problem solver, basically.
Thank you for your time,
please find more details about myself below.
EXPERTISE
EVENT MANAGEMENT
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Artist Relations
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Ticketing/Sales
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Media and Press Communications
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P&L/Budgeting
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Cash Handling
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Sponsorships/Partnerships
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Bookings Coordination
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Contract Management
MARKETING/PR
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Facebook Ads Manager
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Mobile Marketing
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Social Media Management
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E-Mail Marketing (Mailchimp)
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Street Team Management
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Content Creations
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Video and photo assets​
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Blog Posts/Articles
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GRAPHIC DESIGN
(Photo & Video Editing too!)
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Adobe Creative Suite (6+ Years)
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Photoshop
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InDesign
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Illustrator
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Premiere
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After Effects
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Lightroom CC
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EXPERIENCE
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MAY 2019
Assistant Stage Manager
Convention Staff
Ticketing/Credentials/Guest Check-In
EXPERIENCE
International Music Summit
Ibiza, ES
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The Great Escape
Brighton, UK
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JAN 2019 - MAY 2019
Graphic Designer
Marketing Coordinator
BERKLEE VALENCIA
Musaico Music Festival
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Re-branded and created the central artwork for the second Musaico Festival, giving a fresh, uplifting new look to the event. We welcomed over 7,000 Valencians this year and presented internationally influenced ensembles consisting of Berklee's talented students. Musaico is a free event, and open to people of all ages, and includes activities like yoga, kids area, art installations and food trucks, social village and more! I also had the pleasure work with my team on flyer distribution and was able to place over 3,000 printed posters with them over the course of a week.
CD BABY & BERKLEE VALENCIA
2019 EUROPEAN DIY MUSICIAN CONFERENCE
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My role as the Marketing & Communication Manager was to design and implement the communication strategy before, while and after the event. I collaborated with the Marketing team of CD Baby and Berklee Valencia to create stories around the conference, managed all ticket sales, created visual/social content and opened channels of communications with our attendees. We are proud to have sold out the event and welcomed over 250 attendees and 25 industry professionals to our beautiful Berklee Valencia campus over three days
DEC 2018 - APRIL 2019
Marketing & Communications Manager
Graphic Designer
Promotions & Public Relations
MAY 2015 - AUG 2018
Digitial Media Manager
Junior Graphic Designer
Event Operations/Logistics
Promotions Coordinator
Artist Liason
ANCO. MEDIA GROUP/ REVOLUTION 93.5FM
I started working here as an intern, working my way up from blogging to planning, pitching and executing marketing strategies and promotions for South Florida's only electronic dance music radio station. I wore many hats and dedicated myself to maintaining the 'face' of Revolution 93.5FM; I managed the official Facebook, Instagram, Twitter and web page, designed sponsored content for our clients using Adobe Creative Suite applications, built sales proposals, and launched ad campaigns through Power Editor that complimented our on-air programming. My favorite task was putting together contests and ticket giveaways with clients like LIV, Club Space, Busch Gardens, Ultra Music Festival, Takis, Live Nation, Rapids Water Park, BurgerIM and more during my three years working at Revolution.
Offline, I assisted the General Manager, A&R Director, and Sales Director in event planning and activations. I managed our street team and dealt directly with ticketing, merchandise, and hospitality at our events. Our biggest events were our Miami Music Week pool parties and Art Basel pop up events, which regularly gave me the opportunity to work with artists, producers, management teams and labels from around the world as an Artist Liason.
RAVER MAGAZINE
As Creative Director and in-house graphic designer, I had a unique opportunity to help re-brand and grow Raver Magazine artistically and conceptually. I published twelve full-length magazines for both digital and print publication, and create web assets or digital ad placements for clients. I used my photography and journalism background to recruit photographers, writers, and interviewers based out of New York, Tulsa, Chicago, and Miami who produced the content for Raver Magazine, expanding the amount of ground we covered.
When I wasn't designing a magazine spread, I was in constant communication with record labels, management teams, and artists and wrote reviews, previews an editorial pieces about music, albums or events after I've looked over and edited the work of over staff members.
NOV 2016 - AUG 2018
Creative Director
Lead Graphic Designer
Journalist
Editor
REFERENCES
UBI HERNANDEZ
Former A&R Director of Revolution 93.5 FM
(305) 420-8188 | ubimiami@gmail.com
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SERF HEREDIA
Former Operations Manager of Revolution 93.5 FM
(786) 237-6239 | serfontheradio@gmail.com
EDUCATION
2018-2019
Master's Degree
BERKLEE COLLEGE OF MUSIC | VALENCIA, SPAIN
M.A. in Global Entertainment and Music Business
Live Entertainment Concentration
Marketing and Communcations Manager for CD Baby's 2nd Annual European DIY Musicians Conference
President of the Berklee Electronic Collective
Marketing Coordinator for Musaico Music Festival
2012-2016
Bachelor's Degree
FLORIDA INTERNATIONAL UNIVERSITY | MIAMI, FL
B.A. in Communication Arts
Organizational Communication Concentration
Varsity Debate, Sigma Kappa Sorority, FIU Student Media
SKILLS
Social Media Analytics & Content Stretegy
Hootsuite, Power Editor, Facebook Ads
Photography & Videography
Public Speaking and Journalism
Pitching, Writing, Editing
Adobe Creative Suite - Proficient
Photoshop, Illustrator, InDesign, Premiere, Lightroom
English & Spanish Native Speaker
WordPress, MailChimp